Updated: Nov 1, 2019
In this day and age having a website in Miami is the #1 thing on a Fishing business owner list. A website lends an air of credibility — it lets people know that you're serious and ready to do business. It's a guaranteed sales booster and a whole lot less expensive than the space you are renting at retail space or buying ads. Without a website, how would people even know you exist?
The thought of creating a website can be intimidating. So many small business owners wear many hats at once — accountant, receptionist, buyer, salesperson — and adding web developer to that list might sound like more trouble than it's worth. What if your business falls to pieces because you have to spend so much time maintaining the website?
Eskimo Designs is here to relieve all your fears. None of those concerns are scarier than your fishing business failing because you didn't take the leap into the modern age. It's the 21st century.
In this blog post we'll give you 10 reasons to build a website.
10. We are in the Technology Era
Most of the world won't even know you exist without a website. People who try and fail to find information about your business online may assume you're not credible and move on to your Miami fishing competition stores or services. Having to admit to a potential customer that you don't have a website could instantly take you out of the running for a sale.
9. It's Easy and Affordable
Hiring a designer is very cheap. Designers like Eskimo designs specialize in service and e-commerce websites that will make you look as the most professional and viable option for your customer. Investing in a designer is as investing on someone constructing your house. Unless you have experience you dont want to have a bad website that instead of attracting your fishing customers will scare them away.
8. Website Design Grows Sales
There's absolutely no way that a website will cause a drop in finishing sales. Chances are you're going to make a big return on your website investment. You don't necessarily need to set up an online store, either. Just insert as much helpful information as you can. Personal info written in your own words helps, too. It provides a connection that you might not be able to impart if a customer wanders into your Miami store on a busy day. The more information you offer, the more confident potential customers will feel in making a purchase.
An online store will provide double the buying options — why limit customers to your physical Miami store location? They can make a purchase when the urge strikes instead of getting in the car and driving to your Miami store, resulting in more potential sales.
7. A Website will Help You Reach a Bigger Audience
This is another no-brainer. If you're running an old fishing company, your audience is limited to the people who happen to know where your Miami store is. Maybe they drive by it every day, maybe they've heard of you through your cold calls, advertisements, Yellow Pages listings or taped-up street signs. But that's a narrow customer base that comprises people who are probably in a fairly limited geographic area. If your business doesn't have a Miami storefront, you have an even smaller audience.
Once you unveil your website, your audience immediately expands to everyone on the Internet. That's billions of people. Sure, the majority of them will never find you or have use for your business, but the potential is there. And the cost for this amazing result was maybe a half-hour of your time and a little money . How's that for a return on your investment?
6. A Website is Always Open
Unless you're operating a convenience store, your fishing business probably isn't going to be open around the clock — but your website will be! A totally offline business misses out on all those potential customers who can't shop during store hours. If you're online, you reach them 24/7.
If you've done your research (or reflect on your experience as a consumer), you know that a good number of people don't enter a store because they're necessarily ready to make a purchase. They might be browsing aimlessly, or maybe they'd like to pick up a fishing product and handle it before making a decision. They might want to go online and compare prices before opening their wallet. With a website, you can grab those people after they've left the store. If they want your product, there's a chance they'll hop on your site and buy it right then and there, even if it's 2 a.m.
5. Your Customers Will Appreciate It
As we said earlier, your website doesn't have to be fancy to be effective. At the very least, listing your address, Miami store hours and directions will instantly simplify the lives of your potential customers. Without a website, they'd have to call you to learn these things. Some of them might make the effort to do that, and some might not bother.
Having a website also offers a perhaps unforeseen benefit: It saves time. fishing business owners without websites often end up fielding a lot of mundane yet time-consuming phone calls from people with questions about things that could easily be thrown up on a website. So a website benefits everyone in the customer-service arena: Your customers feel supported, and you can concentrate on running your fishing business instead of answering the phone.
That said, always include a phone number on your website. Customers might not use it, but it's always comforting to know that there will be an actual person on the line if you need to make a call.
4. A Website Can Showcase Testimonials
Creating a website is an easy way to connect with customers. It lets people know who you are, what's important to you and what you can do for them. Customer reviews are an especially effective way to add that crucial personal touch. They remind customers that there are actual people running the fishing business.
Of course, having an online presence can also expose you to some haters. Even though you obviously wouldn't feature negative reviews on your site, you can't control what people say on sites like Yelp, Angie's List and Google Reviews. But glowing customer testimonials on your website (with pictures, if you can get them!) will help counteract that. Being online comes with risks, but the good often outweighs the bad.
3. A Website Designer Will Make Your Life Easier
No matter the time, effort and stress you expended on website creation, once the site is up and running, your business should instantly become more efficient.
How will that happen? Let us count the ways. Communicating with your customers will be a breeze when you can automatically send emails to everyone who enters their address on your site. Your customers can reach you at all hours of the day through the contact form on your site, but you won't necessarily have to answer them immediately. Instead of manually restocking your shelves, you can snap a couple of pictures and add the items to your online shelves with a few clicks. For anyone who sells heavy or bulky products, this can be a godsend. Your inventory will automatically update, saving you time and giving you peace of mind.
2. A Website Will Help You Generate Leads
There are plenty of benefits to having even the simplest website, but there might come a time when simple just doesn't cut it anymore. Even if you're happy with the way your site has upped sales or streamlined your business, there are plenty of other things you can use it for. One of the biggest is lead generation.
It's great if you have lots of people making fishing purchases on your site, but it's return customers who are going to keep you in business for the long run. That's Business 101. Your website can help you create relationships and turn your viewers into loyal fishing customers. Generating an email list is a first step, and then you can move on to newsletters, blog subscriptions, videos — whatever communication method you choose to keep them connected and coming back for more.
If people are coming to your site but not making purchases or leaving their information, you can use analytics, as we'll see next, to figure out why and what to do about it.
1. It'll Help You Understand Your Customer
You can run your website on any number of levels. The ground floor is the bare-bones contact info-and-FAQ version. You can kick it up a notch from there and start selling your products online, and maybe that's where you'd want to stop. You'd probably expand your business quite a bit just by doing that. But your website can also grow your business in indirect ways. If you go a step further, it can turn into a treasure trove of market and customer information.
You can find out a lot about your online audience just by doing the smallest amount of research. You can see what percentage of your viewers buy something, how long they stay on the site and who signs up for email lists and newsletters. If you're willing to spend money on analytics, subscribe to or hire a service and really get down to the nitty-gritty. Fine-tune your site based on customer analysis, and you'll really take your business to the next level.