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How can UI Companies Help Me ? And What is UX and UI?

What is UI?

User Interface, UI development is the process that focuses on the looks of a website or app by improving their presentation and interactivity. UI includes various elements of a website such as: buttons, screens, pages, and other visual elements. It includes their color, shape, and placement. The design is always developed thinking on the target customer or audience. There fore there is not a design that is right for every business, there is a design that is right for your audience.




What is UX?

The User Experience, refers to the overall experience a user has when navigating on your website. Customer satisfaction is the end goal here and can be achieved by avoiding user confusion and frustration. In other words, UX aims to anticipate the users' needs and address them at the very core of the website or application. Designers need to structure its necessary components in such a way to facilitate ease-of-use and flow.

Many businesses focus too much of their efforts on their UI, whereas the UX may be more critical. And while development and programming do have their necessary parts to play, simplifying the website's overall navigation is what's eventually generating leads.



From a business perspective, it's wise to focus your efforts and prioritizing user satisfaction. It, ultimately, helps build brand value and reputation as well as to increase sales. UI/UX Design has become a significant part of today's web development industry. Our best advice for you, as a UX and UI Company, is to help visitors navigate your website and reach wherever they need to go as fast as possible.


The design process is a complex journey that doesn’t happen overnight. It gets even more complicated if you don’t understand the basics. Therefore, to ease your struggles, we have made a list of 7 things, as a UI Company, you need to know about UX and UI design that affect you and your audience.


1. You are not the target audience

Designers, entrepreneurs and innovators often assume that the potential users of their product are like them. That’s a big mistake. The psychological term for this tendency is a false-consensus effect. Basically, people assume that others share the same beliefs and will behave similarly in a given context as they do. Whatever product you are making there is a high chance that the future users are typically not like yourself. Most probably, they have different backgrounds, different mindsets, different mental models, and different goals.

2. UX should be a mindset, not a step in the procedure

. User Experience design is not a process that your team has to adhere to, it’s a mindset. You should always keep a superior user experience in mind when you are designing and developing your product.


3. If you have to explain UI, it’s not good enoughIf you have to explain the design and the reasons why you made the choices that led to that design, then it’s not good enough.

4. Adjust design for short attention spans

Speaking of attention spans, you need to be crisp when serving your users, don’t overwhelm them with information. An attention span is defined as the amount of time someone concentrates on a task without becoming distracted. In 2015 Microsoft conducted a study that revealed that the average human attention span has declined from 12 seconds to 8 second


5. Use real content when designing UI

Don’t use Lorem Ipsum and dummy placeholders all over the place when you demo a new UI design. It is hard to come by a product that is not based around original content, whether that’s text, images, or videos. It’s not far off to say that UI design is an enhancement to the content. Yet many make the mistake of putting Lorem Ipsum all over their design, not taking content into account during the design phase.


6. KISS – Keeping It Simple, Stupid

In the context of digital products, UX simplicity means that’s it’s easy to understand and interact with your product. Your users shouldn’t need to read instructions to understand how to use the app or have a sitemap to be able to navigate through it. It’s part of your job to make things clear and subtly guide them from where they are to where they need to go.


7. Prototype UX

There is nothing worse than a design phase stuck in the basement, never to see the light of day until the big curtain unveil. The UI design phase for digital products should include a prototyping stage that includes users actually testing the product. Typically a lot of effort is put into creating something that we believe is great. So the longer you wait to test this UX greatness, the more stressful is the realization that the solution doesn’t work as expected once users get their hands on it.

Prototyping allows you to test your hypothesis before spending time with an engineering or development team building the actual product. Designers can use different design techniques for it. One useful technique is called rapid prototyping. It’s a popular way of quickly creating the future state of a product, be it a website or an app, and validating it with a group of users.


In case you need help with anything digital, remember that we are always here for you, so don’t hesitate to contact us! Your favorite UX and UI Company.

Also, if you want to read more interesting articles about the latest technologies keep an eye on our blog as you can expect a new post every day!