Updated: Nov 15, 2019
Every new business needs a website. It doesn’t matter if you’re opening a plastic surgeon, a jewelry or if you’re starting a landscaping business. You should have a website even before you open for business.
If you are starting a service business in Miami like landscaping, photography or architecture, this blog post will explain why do you need a website. I will also give you tips on website best practices, so that you can compete with the big names in your industry.
Why contact a Miami website designer for your landscaping business?
Nowadays all of us go to google to search for the services we need, it is easy to find several options and you can contact them with a simple click.
Google is not the only website used to find businesses, social media like facebook, instagram and twitter are used to connect with your audience.
But nothing will say "Professional" louder than a website. Remember the potential Miami customer does not know who you are, they need to be able to find you and understand that you are a legitimate business and you can help them with what they need.
If you dont have a website you dont exist.
When someone is looking for landscaping in Miami, they go to the internet to find options. For example, a Miami woman might go on her phone in the evening to look for a website of a landscaper who can handle a large backyard redesign. Another person might remember they need the lawn mowed while standing in line at the coffee shop. On the spot, they’ll pull out their tablet to search for someone to do it. Your chances of showing up when they search improves if you have a website.
Landscaping website designers now a days can charge you form $850 and up for a good landscaping website.
What every Landscaping Website should have
1. Pictures of your work and your landscaping services
We all connect much better with visuals than with text, as our brain processes pictures much faster. The photos your website designer use on your landscaping website should portray your Miami business and showcase your capabilities as a landscaper. You can hire a professional photographer to shoot some of your projects. Or you can contact your landscaping website designer and ask them for some stock pictures.
2. Easy navigation on your landscaping website
Navigation refers to the menu on the top of the screen — Home, About, Contact — that help website visitors move from one place to another on a site. Think of them like stepping stones; it’s important that your website designer create clear signs to lead visitors through your landscaping website. You want them to be able to find what they’re looking for without feeling overwhelmed. Your menu should always be located at the top of your website, as most consumers naturally look there when seeking it out.
3. A captivating headline
Your main website heading should tell readers what kind of landscaping company you are, what your specialties are and who you tend to cater to. For example, a commercial landscaping business located in Miami might opt to use a heading that said, “Your landscaping is the first thing your customers see when they walk into your Miami business.” A Fort Lauderdale landscaper who caters to homeowners might try “From gardens to forests, we do it all.”
4. Informative text
Once drawn in by your photos, landscaping website visitors will need clear explanations of who, what and where. Text should be informative, while describing what your business does and what services you offer, as well as the location(s) you service. This is the information search engines like Google “read,” and they use this when determining where to rank your website in the search results. Your landscaping website designer should include key words throughout your text — this will help Google connect you with the people actually looking for your services.
5. Easy-to-find contact information
It’s important that your web designer include your contact information on every page of your Landscaping website. This includes your phone numbers and physical address location. Landscaping customers need this info of course, but search engines also use it, so forgetting to add it will hurt your visibility. A popular option is to include your address in the footer area of your website, and then your phone number on top, so potential customers can quickly find it.
6. A clear call-to-action
After your website designer has hooked them with great photos and answered the obvious questions (What? Where? How much?), you’ll need to tell them what to do.
A Call to action (CTA) is the desired action you want your visitors to take while they’re on your landscaping website. If you want to receive phone calls, include your phone number with a “Call Us Now” prominently above it. If you’d like to receive incoming leads, you can have a “Get Your Free Estimate” CTA that directs the visitor to a form they can fill out and submit.